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Product design work by Obare Geoffrey
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Software engineering work by Obare Geoffrey
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7+
Years of Experience
50+
Projects Completed
20+
Clients Worldwide
01 - User Interface & Experience

02 - Frontend Development

03 - AI & Automation

Selected Works.

Brand10
AI Brand Studio
brand10

Brand10

Brand10 is your AI brand studio. Automatically generate and manage logo clearspace rules, accessible color palettes, typography systems, and exportable brand decks in one unified workspace.

CASE 01
TypeScriptTanstackProduct Design
BimaOs
Agentic AI Platform
BimaOs

BimaOs

Designing an agentic AI platform for the insurance industry, built around a simple idea: agents shouldn't have to dig through PDFs and old policy wordings to answer a question a client just asked them. Ask, and get a grounded answer instantly, sourced from real company documents instead of memory or guesswork.

CASE 02
Agentic AIFigmaProduct Design
Kuzafy
E-Commerce
Kuzafy

Kuzafy

Designed and deployed an end-to-end e-commerce solution bridging social media selling and retail. Architected automated storefronts and a unified dashboard for merchants to close chat-based deals instantly.

CASE 03
TanstackTypeScriptRAG
The Kenyan Wall Street
Media & Content
TKWS

The Kenyan Wall Street

Engineered the transition of a major financial news outlet from legacy WordPress to a high-performance Next.js custom platform. Redefined its digital architecture to seamlessly scale under heavy traffic.

CASE 04
Next.jsTypeScriptFigma
SysDesign
Developer Tools
Tech

SysDesign

Built a high-performance, open-source web tool for designing and documenting complex system architectures. Engineered a seamless drag-and-drop interface for professional-grade diagrams.

CASE 05
Next.jsTailwind CSSTypeScript
Solv Dashboards
Fintech Dashboards
Solv

Solv Dashboards

Redesigned the management dashboards into a high-performance admin suite with over 200 screens. Streamlined loan processing, credit lines, and analytics for maximum operational efficiency.

CASE 06
FigmaAdobe PhotoShopAdobe Illustrator
Solv App Redesign
Fintech Mobile
Solv Africa

Solv App Redesign

Redesigned the mobile application across 300+ screens to simplify complex B2B credit journeys. Optimized the flow from application to disbursement, ensuring a secure and data-driven experience.

CASE 07
FigmaAdobe PhotoShopAdobe Illustrator
Lifesten Health App
Digital Health
Lifesten

Lifesten Health App

Designed a digital health platform for NCD education and prevention across Africa. Gamified health data and simplified complex medical info into an intuitive goal-tracking interface.

CASE 08
FigmaAdobe PhotoShopAdobe Illustrator
Perfume Plug
E-Commerce
Perfume Plug

Perfume Plug

Engineered a headless Next.js e-commerce architecture decoupled from WooCommerce. Maintained 100% feature parity with complex cart logic while delivering a lightning-fast luxury shopping experience.

CASE 09
WooCommerceTypeScriptNext.js
Expatike
Travel & Relocation
Expatike

Expatike

Designed and deployed a centralized platform to simplify relocation for expats moving to Kenya. Built a content-first search directory and intuitive tools for a smooth migration journey.

CASE 10
ReactTypeScriptNext.js
Fisio - Next.js Dashboard
Healthcare Admin
Personal Project

Fisio - Next.js Dashboard

Developed a premium, production-ready Next.js dashboard template for enterprise admin panels. Enables developers to ship complex interfaces 50% faster with pre-built UI components.

CASE 11
Next.jsTailwind CSSTypeScript
BURN Frontend
Clean Energy
BURN Manufacturing

BURN Frontend

Developed a high-performance, responsive Next.js frontend integrated with a headless CMS for a clean-energy manufacturer. Delivered fast-loading product catalogs and sustainability metrics.

CASE 12
TypeScriptStrapiNext.js
Traceability
Logistics & Supply Chain
BURN Manufacturing

Traceability

Developed a real-time traceability system for end-to-end supply chain accountability. Built interactive logistics dashboards enabling businesses to track product lifecycles and flag issues.

CASE 13
Next.jsTypScriptGraphql
Easy Agro Shop
Agri-Tech Marketplace
Agro Connect

Easy Agro Shop

Engineered a specialized agricultural marketplace connecting farmers with agro-dealers. Focused on creating a high-trust digital environment with streamlined transaction and delivery flows.

CASE 14
Next.jsTypScriptGraphql
Agro Management Platform
Agri-Tech SaaS
Agro Connect

Agro Management Platform

Developed a dedicated merchant platform enabling farmers and agro-dealers to manage storefronts. Built inventory cataloging and fulfillment tools to streamline supply operations.

CASE 15
Next.jsTypScriptGraphql
The Good Mix Co
E-Commerce
Agro Connect

The Good Mix Co

Designed a premium beverage e-commerce platform showcasing curated wines and spirits. Focused on a luxury aesthetic with seamless navigation and supplier storytelling.

CASE 16
FigmaAdobe PhotoShopAdobe Illustrator
Bookkeeping App - Patika
Fintech SaaS
Lifesten

Bookkeeping App - Patika

Redesigned a business bookkeeping application to simplify complex financial workflows. Prioritized rapid data entry and cognitive ease to eliminate traditional accounting overhead.

CASE 17
FigmaAdobe PhotoShopAdobe Illustrator

— I've worked with several global brands:

Pulseset
Madavi
NCD 365
InfyStrat
Patika
Safari
Solv
The Kenyan Wall Street
BURN
Terra
iFunza
The Good Mix Co

Insights.

Influence of design on usability of applications

OG
Obare Geoffrey

25 June 2020

Should you create an app with a good experience or a better design? An app's look and feel on the first interaction greatly affects usage going forward. At first glance, the user will feel right at home and keep using it or bail out. According to a study, globally, the mobile app uninstalls rate after 30 days is 28% meaning the app uninstall rate means almost 3 in every 10 apps will be deleted from users’ devices within a month.

Influence of design on usability of applications

Certifications.

Critical Thinking for Better Judgment and Decision-Making
LinkedIn Learning
Developing Your Emotional Intelligence
LinkedIn Learning
GraphQL Essential Training
LinkedIn Learning
Leadership: Practical Skills
LinkedIn Learning
TypeScript for Node.js Developers
LinkedIn Learning
UX Deep Dive: Usability Testing
LinkedIn Learning
Applied Interaction Design: Onboarding Flow
LinkedIn Learning
Design Thinking for Beginners
Adobe / Interaction Design Foundation
Design Thinking: Understanding the Process
LinkedIn Learning
Designing for Developers
LinkedIn Learning
Growth-Driven Design
HubSpot Academy
Node.js Essential Training
LinkedIn Learning
UX Foundations: Interaction Design
LinkedIn Learning
User Experience for Web Design
LinkedIn Learning
Digital Marketing
Google / HubSpot

Frequently Asked Questions.

Here are answers to some of the general questions about my services, tech stack, and development process.